Sky is to make all of its channels available online and ditch its famous satellite dish.
The pay TV broadcaster already offers some content online on its Sky Go and Now TV services and now it has invested in a “major development” that would reduce costs and allow it to enter new territories. The move is also a reaction to the move away from costly pay TV subscriptions in favour of streaming services such as Netflix.Italy will be its first market to get all Sky channels online, followed by Austria.
Reporting its results for the six months to 31st December 2017, Sky said average revenue per user in the UK and Ireland – its biggest market – fell £1 to £46 a month. However, the number of customers leaving Sky – the “churn” rate – decreased from 11.6% at the end of 2016 to 11.2%.
Sky said the fall was a result of more customers taking its latest Sky Q box and a “more disciplined and targeted approach to discounting”.
The operator’s chief executive Jeremy Darroch said he expected the consumer environment to remain “challenging”.